{"title":"Baby Essentials","description":"\u003cp\u003eEverything you need, right from the start. Shop newborn starter kits, hospital essentials, everyday baby must-haves, travel essentials, winter essentials, and summer essentials — your one-stop shop for every season and stage.\u003c\/p\u003e","products":[{"product_id":"the-mama-bundle","title":"The Mama Bundle","description":"\u003cp class=\"p1\"\u003eEverything a modern mom needs in one beautifully curated bundle. Designed to support you through pregnancy, postpartum, breastfeeding, and life with baby — this all-in-one set brings comfort, convenience, and confidence to your motherhood journey.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eWhat’s Included:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003eHands-Free Wearable Breast Pumps\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003ePump anytime, anywhere with discreet, powerful suction and comfortable hands-free convenience.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003ePortable Water \u0026amp; Milk Warmer\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWarm baby bottles or water on the go with ease — perfect for travel, outings, and busy days.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003eBreast Milk Cooler Storage Flask\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eKeep expressed milk cool and fresh for hours while you’re out and about.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003eBaby Carrier Wrap\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eKeep your baby close, calm, and comforted while keeping your hands free.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003ePostpartum Waist Support Belt\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eDesigned to support your core, posture, and recovery after birth.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003eSeamless Nursing Bra\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eSoft, wire-free comfort with easy nursing access for everyday wear.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✨ \u003cb\u003eMilk Storage Bottles \u0026amp; Accessories\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eConvenient storage solutions to make feeding and pumping easier.\u003c\/p\u003e\n\u003cp class=\"p5\"\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eWhy Moms Love This Bundle:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✔ Saves money compared to buying separately\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✔ Perfect for pregnancy, postpartum \u0026amp; newborn stage\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✔ Supports breastfeeding \u0026amp; recovery\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✔ Great for home, travel \u0026amp; everyday use\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e✔ Makes an amazing baby shower gift\u003c\/p\u003e\n\u003cp class=\"p5\"\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eFor Moms Who Want It All\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWhether you’re preparing for baby’s arrival or upgrading your motherhood essentials, this bundle gives you practical must-haves in one smart purchase.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e","brand":"Nel's Babies \u0026 Kiddies ","offers":[{"title":"Default Title","offer_id":45422417936438,"sku":null,"price":10725.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/5626\/0918\/files\/PinkWhiteMinimalistSkincareInstagramStory.jpg?v=1776874135"},{"product_id":"feeding-essentials-bundle","title":"Feeding Essentials Bundle","description":"\u003cp\u003eMake feeding time easier whether you’re at home or on the go. This bundle includes must-have essentials for pumping, storing, warming, and transporting milk with ease.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cp\u003e✨ Wearable Hands-Free Breast Pumps\u003cbr\u003e✨ Portable Water \u0026amp; Milk Warmer\u003cbr\u003e✨ Breast Milk Cooler Flask\u003cbr\u003e✨ Milk Storage Bottles\u003cbr\u003e✨ Travel Storage Case\u003cbr\u003e✨ Pump Accessories\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It:\u003c\/p\u003e\n\u003cp\u003e✔ Pump discreetly anywhere\u003cbr\u003e✔ Keep milk fresh for hours\u003cbr\u003e✔ Warm bottles anytime, anywhere\u003cbr\u003e✔ Perfect for working moms \u0026amp; travel\u003cbr\u003e✔ Saves money vs buying separately\u003c\/p\u003e\n\u003cp\u003eThe perfect starter bundle for breastfeeding moms.\u003c\/p\u003e","brand":"Nel's Babies \u0026 Kiddies ","offers":[{"title":"Default Title","offer_id":45432932925494,"sku":null,"price":7700.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/5626\/0918\/files\/2_445f3b22-a209-4300-9355-c8a6e8309482.png?v=1776956843"},{"product_id":"travel-sleep-bundle","title":"Travel \u0026 Sleep Bundle","description":"\u003cp class=\"p1\"\u003eEverything you need for baby naps, travel, and convenience in one premium bundle. Perfect for families who are always on the move.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIncludes:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Travel Stroller\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Car Seat\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Bassinet\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Portable Baby Cot \/ Playpen\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Built-in Changing Station\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Storage Compartments\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Co-sleeper cot\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Storage Compartments\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✨ Baby Monitot\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy You’ll Love It:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✔ Easy travel with baby\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✔ Safe sleeping space anywhere\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✔ Lightweight and practical\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✔ Great for vacations \u0026amp; visits\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e✔ Designed for modern parents\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eYour all-in-one travel solution for baby.\u003c\/b\u003e\u003c\/p\u003e","brand":"Nel's Babies \u0026 Kiddies ","offers":[{"title":"Default Title","offer_id":45433012977718,"sku":null,"price":14999.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/5626\/0918\/files\/4_d3a1211e-2b70-4bec-8cc0-f026b0b59921.png?v=1776957619"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/5626\/0918\/collections\/Pink_White_Minimalist_Skincare_Instagram_Story_92811949-16c4-445a-a3ad-b789c8de3635.jpg?v=1787168549","url":"https:\/\/nelsbabies.com\/pt\/collections\/baby-essentials.oembed","provider":"Nel's Babies \u0026 Kiddies ","version":"1.0","type":"link"}